Monterrey, is the capital and largest city of the northeastern state of Nuevo León in the country of Mexico. The city is anchor to the third-largest metropolitan area in Mexico and is ranked as the ninth-largest city in the nation. Monterrey serves as a commercial center in the north of the country and is the base of many significant international corporations. It is amongst Mexico's wealthiest cities and the world's 63rd wealthiest, with an economy that had a 2008 GDP of USD $102 billion. Monterrey is one of Mexico's most developed cities, with the highest per capita income in the nation, and is regarded as a highly developed city. Rich in history and culture, Monterrey is often regarded as the most "Americanized" city in the entire country, even above the cities along the U.S.-Mexico border.As an important industrial and business center, the city is also home to an array of Mexican companies, including Pemex, Grupo Avante, Lanix Electronics, Ocresa, CEMEX, Vitro, Zonda Telecom, Mercedes-Benz Mexico, OXXO, Mastretta, BMW de Mexico, Mabe, Grupo Bimbo, DINA S.A., Cuauhtémoc Moctezuma Brewery and Heineken, which features Neoleonés capital and Grupo ALFA. Monterrey is also home to international companies such as Sony, Toshiba, Carrier, Whirlpool, Samsung, Toyota, Daewoo, Ericsson, Nokia, Dell, Boeing, HTC, General Electric, Gamesa, LG, SAS Institute, Grundfos, Danfoss, and Teleperformance, among others. The city is considered a Beta World City.Monterrey is located in northeast Mexico, at the foothills of the Sierra Madre Oriental. The uninterrupted settlement of Monterrey starts in 1596, with its founding by Diego de Montemayor. In the years after the Mexican War of Independence, Monterrey became an important business center. With the establishment of Fundidora Monterrey, the city experienced a great industrial growth.